How To Ethically Use A “Swipe File” For Your Ad Copy

Did you ever wish you could afford to hire one of these professional copy writers who charge $5000 or far more to create a simple sales letter? Or worse, have you laid down your hard-earned money for a self-proclaimed “professional” writer, and gotten back some thing your 3rd grader could have written?

If you invest countless hours staring at a blank page trying to come up with compelling ad copy for that “killer” sales letter (you know, the one particular that's going to make you wealthy beyond your wildest dreams?)… To get supplementary information, please consider glancing at: find this. Stop!

Why drive yourself nuts and give your self a main headache trying to train your self to be a specialist copy writer overnight? Do what the gurus do… start off a “swipe file.”

That is an unfortunate name, swipe file. It sounds unethical. Please understand, I am NOT condoning plagiarism! But each and every so-known as “web marketing and advertising guru” openly admits to getting a swipe file that they use when they need a little inspiration.

So what is a swipe file and how do you use it legally and ethically?

Basically, whenever you come across an ad or sales letter that tends to make you want to run and grab your wallet… stop and print out that copy initial! Highlight or circle the parts of the ad that have you excited and eager to make a buy. Then place it away in a folder or notebook. This is your swipe file.

Sooner or later, you'll accumulate fairly a stack of wonderful skilled top quality ads. Then, when you happen to be staring at that blank page trying to compose your subsequent ad campaign or sales letter, you can leaf through your swipe file and MODEL your ad copy after some of those advertisements… but DO NOT copy them word for word. Substitute your personal words and place your own stamp on them. Mix and match various approaches from various ads.

Keep in mind, this is meant to be inspirational, not criminal. Never ever out and out copy these advertisements. Just analyze how the ad is structured, what Types of words are used, and then produce your personal Unique sales copy by emulating the productive advertising methods from your swipe file.

The notion is to study copy writing strategies as you go. Go Here For More Info contains additional resources about how to mull over it. Eventually, you are going to uncover you will not need to refer to your swipe file as typically. Your blank pages will not keep blank for extended because you'll have learned how to create killer ad copy of your own! You understand best by undertaking it. For one more interpretation, consider taking a look at: Melchiorsen Salling | Activity Streams | Link My Biz. Then it becomes second nature.

Who knows? Perhaps you will get so very good at writing sales copy that quickly other individuals will be adding YOUR perform to THEIR swipe files!.